the problem

Early on, partnership thinking gets deprioritised — there's always something more urgent. As you scale, operations take over, and the strategic work never quite makes it to the top of the list. The 1+1=3 moments — where aligning the right players around a shared goal creates something none of you could build alone — quietly slip by.

The founders who win don't just build products. They build ecosystems.

They understand that the right partnerships don't just open doors — they build the bridges that take you from promising startup to undeniable player. Locally. Regionally. Globally.

Partnerships aren't a nice-to-have. They're the whole game.

how to fix it

On-Demand Advisory — Hourly

Focused 1 hour calls. Whether you're figuring out your market entry, evaluating a partnership opportunity, or just need a sharp outside perspective, this is expert guidance when you need it most. No retainer, no commitment.

This might include: travel tech landscape briefings, partnership opportunity assessment, event and conference recommendations, go-to-market sanity checks, honest do's and don'ts.

Partnership Strategy & Ecosystem Mapping — Project-Based with min commitment

Before you can open doors, you need to know which ones to knock on. Together we build your partnerships roadmap from the ground up — so every move is intentional, prioritised, and tied to where your business is going.

This might include: ecosystem mapping, partner profiling and prioritisation, partnerships narrative, warm introductions to relevant players across private and public sectors.

Partnerships Growth Engine — Project-Based with min commitment

For founders ready to turn partnerships into a real revenue engine. We design and implement the full system — so partnerships stop being reactive and start driving compounding growth.

This might include: partner lead generation, co-selling and co-marketing motions, GTM execution with partners, partner management operations, team training, AI-powered workflows built from real-world results.

  • You're a founder or CEO of an early to growth-stage tech company — building in Africa or looking to enter the continent. You're past the idea stage: your product exists, your first customers exist, and now you're thinking seriously about how to bring revenue and grow.

    You might be:

    • An African-based startup founder ready to scale locally or expand across the continent

    • A global travel or hospitality tech company looking to enter African markets

    • For you, partnerships matter but you haven't got the time, network, or structure to make them work

  • 01 · 30-min discovery call Get to know each other.

    02 · Planned 1 Hour working session (free) A full teardown. Real clarity. A clear path forward.

    03 · Tailored proposal Scope, objectives, roadmap, pricing. You agree, then we start.

    Book a call > Lets go!

  • Let’s start with a discovery call to understand your project.

Testimonials

  • “As our first Head of Partnerships at UpMarket, Eva created the structure we didn’t have. She categorised every partner relationship, mapped the entire tech ecosystem and built a priorisation framework. She took over an exclusive deal with a major PMS to handle the contractual negotiations, launch GTM coordination and handled very delicate messaging with patience and precision. Eva is the person who turns partnerships into a real strategic engine! ”

    —Shani Cohen, Founder & CEO at UpMarket

  • "Eva has been one of the growth engine behind Mews’s growth, firstly in her exemplary leadership in Account Management and in her role in Partnerships where she really grow into her own. She is fantastic in understanding the complex dance between proving value for partners - as well as creating great value for Mews through mutually beneficial programs."

    —Richard Valtr, Founder at Mews.

  • "Eva was instrumental in building our partner ecosystem from the ground up, combining sharp strategic insight with a rare ability to understand stakeholder needs and create mutually beneficial partnerships. She led with integrity, earned trust through genuine connection, and consistently delivered meaningful results. Beyond execution, she strengthened our team by offering thoughtful, honest feedback and challenging us to pursue the right path, not the easiest one."

    —Erlendur Steinn Gudnason, Co-Founder & CCO

Whether you have a question, a challenge, or just a big idea — I want to hear it.

Fill in the form and let's start the conversation. I’ll personally get back to you within 24 hours.