“The growth in hotel development across Africa is a testament to the continent’s economic and tourism potential. Furthermore, the commitment from the international hotel chains makes it clear that global players see Africa as a strategic opportunity.”
Matthew Weihs, Managing Director of the Bench, which organises FHS Africa.
How can we work together
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On-Demand Advisory Call: €350 / hour
No minimum commitment.
This is for you if you're trying to understand the African Travel Tech landscape, want to know who the key players are, which events are worth attending, which markets to enter first, or simply need an expert sounding board before making a decision.
What a session can cover:
✔️ African Travel Tech market overview and key players
✔️ Market entry questions — where to start, what to avoid
✔️ Event and conference recommendations
✔️ Strategic sense-checking on a specific challenge
✔️ Introductions to the right people
Fully flexible. Sessions can be booked individually or in blocks.
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For early-stage founders with an MVP and first customers.
Project Fee - 3-month.
You've proven the concept. Now you need clarity on revenue, structure and the right foundations. This plan is built around the 4-step framework — Uncover, Build, Connect, Grow — and designed to stabilise what's working while building what's missing.
What’s included:
✔️ 2 x 60-min strategy sessions per month
✔️ Customised growth roadmap across the 4-step framework
✔️ Brand visibility and positioning audit
✔️ Business development priorities
✔️ Warm ecosystem introductions
✔️ Async support via WhatsApp or email
✔️ Monthly performance review
Option to add 1h advisory calls available at a reduced rate to monitor progress and implementation between sessions.
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For funded or established brands with real traction — ready to build a serious partnership structure and grow across African markets.
Monthly Retainer - 6-month minimum.
This is a fully embedded senior advisory partnership. You're looking for someone who opens the right doors, builds the right alliances, and sits alongside your leadership team as you scale. Every engagement is tailored to the brand's specific objectives, markets, and growth stage.
What’s included:
✔️ Weekly sessions with founder and/or leadership team
✔️ Full ecosystem and partnership development strategy
✔️ Active warm introductions — local operators, tourism boards, distribution partners, global brands
✔️ Business development and market entry support across target African markets
✔️ Deal facilitation and strategic alliance building
✔️ Tech, payments and product integration advisory
✔️Priority async access
✔️ Monthly performance review
✔️ Quarterly in-person strategy day available (travel billed separately)
Natural Luxury Lodge, Benin
I don’t have a universal playbook—because scaling, expansion, and growth look different for every business. Instead, I offer structured plans built around deliberate strategies, aligning with key stakeholders, designing solutions that fit their stage, and constantly tracking performance to ensure impact.
My Philosophy
Testimonials
Questions?
Share them here, and I’ll personally get back to you within 24 hours.